Hostess is Dead: Long Live Hostess

pabst

This past week Metropoulos & Company, owner of the PBR brand, thrilled Twinkie lovers everywhere with the announcement that they will be saving the beloved brand from extinction.

Under the $410 million deal, Metropoulos and Apollo Global Management will acquire Twinkies and other Hostess favorites such as Ding Dongs, Ho Hos, and Sno Balls.

Metropoulos and Apollo Global Management hope that with their past successes resurrecting nostalgia brands such as Pam cooking spray, Chef Boyardee canned pasta, and of course PBR, that they’ll be able to do the same for Hostess.

According to Daren Metropoulos, an executive of the family owned business, “There’s a great consumer fan base that hasn’t declined [and there’s] a real opportunity to revitalize these brands”.

So I guess the next task will be figuring out which Hostess snack goes best with a cold PBR.

IGAD

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s