This past week Metropoulos & Company, owner of the PBR brand, thrilled Twinkie lovers everywhere with the announcement that they will be saving the beloved brand from extinction.
Under the $410 million deal, Metropoulos and Apollo Global Management will acquire Twinkies and other Hostess favorites such as Ding Dongs, Ho Hos, and Sno Balls.
Metropoulos and Apollo Global Management hope that with their past successes resurrecting nostalgia brands such as Pam cooking spray, Chef Boyardee canned pasta, and of course PBR, that they’ll be able to do the same for Hostess.
According to Daren Metropoulos, an executive of the family owned business, “There’s a great consumer fan base that hasn’t declined [and there’s] a real opportunity to revitalize these brands”.
So I guess the next task will be figuring out which Hostess snack goes best with a cold PBR.